Films are among the most risky investments a person can make. Unfortunately, most filmmakers, and even worse, investors, are unaware of this. If mortgage-backed securities are like keeping a pet tiger, film investments are like keeping a pet wolverine, with rabies. Odds are you will be bitten, badly.

This being said, there actually are reasons to make films. When films do succeed, the returns can be astronomical. Forget about 60% internal rates of return, we're talking well over 100%. Another reason for filmmaking is that film is art. The message behind a well-crafted feature can yield priceless returns to the people who see it. Making a movie with the latter goal in mind is best, and if the financial goal, miracle of all miracles, somehow gets met, all the better.

Jeremy Juuso Consulting aims to educate investors on the process of filmmaking, from financing to the collection of revenues, so that investors know what they are getting into. It also aims to help filmmakers write solid, forthright business plans. With such a plan, be it alone or in conjunction with a PPM, a filmmaker can fully inform potential investors as to the venture they may be undertaking and can demonstrate that the filmmaker will not be the chief source of risk in such an investment.